“ For me, the camera is a sketch book, an instrument of intuition and spontaneity. ”Henri Cartier-Bresson
Video Production Boston
Sue Rothberg Productions is a full-service film production company based in Boston. While we work with a diverse group of clients, our primary focus and expertise is partnering with companies and organizations in the biopharma, medical, life sciences and healthcare sectors.
A Little Background
A love of visual imagery, an obsession with details and curiosity got me started in a career in television. For more than 25+ years, working as a producer and journalist at some of the top CBS, NBC and ABC stations in the country, I interviewed some amazing characters: Politicians, scientists, musicians, corporate giants, actors, authors, astronauts and everyday folks. Some people changed lives. Others changed the course of history. Whether it was human interest, science and technology or investigative reporting, my focus has always been translating information, communicating ideas and crafting meaningful stories. I look forward to telling yours.
“ Creativity is the power to connect the seemingly unconnected. ”William Plomer
Plain and simple: We are storytellers. We believe great stories project authenticity, help build trust and instill confidence. When audiences are emotionally invested, they feel inspired and motivated.
It doesn’t matter what your service, technology or products are. Our goal is to connect people to a company. A brand. Each other.
How do we do it? By knowing exactly the right questions to ask, by understanding what makes your company tick, by putting aside corporate language to get to the heart of your mission, your values and goals. It is here, we uncover the story. That is our approach.
Why We Are Different
Any company can provide the latest technology, fancy graphics and the coolest gear. Yes, we offer all that, but we’re different.
First, we are experienced and experience matters. We are small, and that matters too, because you will find us to be extremely hands-on and easily accessible. We offer more services and take on a greater share of work than you might be used to.
What you may notice most is our passion for and our deep understanding of our client’s business. We approach projects with a commitment to delivering the best films, bar none. We are not just another production company, we consider ourselves a trusted partner.
“ When you’re making a movie or when a researcher is doing an experiment, the whole world stops. Nothing is more important. ”Sherry Lansing
Whether we’re producing a patient story, a recruitment piece, a film geared toward investors or employees, everything starts with an idea. The production process is all about taking that idea and merging our creative and technical skills to develop a story that emotionally connects with viewers…one that is uniquely yours.
We bridge the gap between a creative agency and a traditional video services firm. It is our deep experience in production and storytelling that makes us a combination of both. From discovery, research, scripting and concept development to shooting, editing and delivery, this is our process:
This first step involves planning and development. Before a frame is shot, we’ll discuss the focus of the film, the audience you want to reach and what you want to achieve. When we meet, we will go through a collaborative brainstorming process. An exchange of ideas will help define a vision and direction. We will select appropriate filming locations and the people to be featured, if interviews are needed, and put together a shoot schedule. This entire pre-production process and the conversations we have together are so important because it ensures everyone is on the same page. From here, everything else begins to fall into place.
The production or principal photography stage is when filming begins. Nearly everything we shoot is on-location, meaning we use “real” places for an authentic natural look. During the production phase, we focus on creating the shots we need to help tell the story and conduct all our interviews. It is here, where we begin to bring a “style” to the look of the film by the way we direct, compose, light and shoot it.
When shooting is complete, the footage is catalogued and reviewed, interviews are transcribed and a script is developed. We are essentially laying out the flow of the piece- deciding what content stays and what goes, whether animation or graphics are needed to help illustrate a concept. Sometimes the script requires professional narration, most times it does not, as we prefer a more documentary-style approach where the content drives the narrative.
Editing is where the magic happens, because it is here, the story comes to life. In the editing suite, the vision we had in those pre-production meetings now takes form. Motion graphics, animation, illustration, music, typography, still images, etc. are some of the techniques and tools we use to translate concepts into reality. Hundreds of decisions must be made, every second and every cut scrutinized. because while we may shoot hours of footage, only a fraction makes it to the final production.
The final phase is where we tweak the film, adjusting the colors and adding sound design, Then, depending on the final format our clients want, we will encode and delivery the film on DVD or upload for use online.
“ You can express a feeling and a thought that cannot be conveyed any other way. It is a magical medium. It is a whole range of elements coming together and making something that didn’t exist before. ”David Lynch
We are committed to working with clients whose mission and vision is to help improve the lives of others. To this end, we have created films to support patient and physician education, internal communications, drug launches, marketing, HR, clinical trials, IR and fundraising. We have also been honored to tell the stories of dozens of patients.
Since 2005, we have created more than 50 films for Biogen. This piece was created initially for internal purposes to communicate Biogen’s culture (then called Biogen Idec), to honor its accomplishments and to inspire employees to continue to work fearlessly on behalf of patients. It was used in the lobby at the company’s locations around the world.
This is a series we produced that focuses on how the company develops, manufactures and distributes its therapies to patients. Filming took us to Switzerland, Denmark and North Carolina.
ConforMIS is a dynamic company revolutionizing knee surgery through the use of imaging technology used to create personalized, patient-specific implants and instrumentation.This film is geared mainly toward orthopedic surgeons and highlights the company’s unique iTotal knee replacement technology. We also created a series of surgeon and patient testimonials and a series of 10 film modules focused on the specifics of customized knee implants. You can watch those here.
We have produced a number of pieces for Vericel, an innovative company that develops, manufactures, and markets autologous cell-based therapies. One of its products is Epicel, a permanent skin replacement for patients who have been deeply burned. In addition to filming and producing surgical technique videos, we produced this scientific overview which explains the process of growing the cells and ultimately, producing the Epicel cultured epidermal autografts.
MA Appleseed Center
The Massachusetts Appleseed Center for Law and Justice works to develop systemic solutions to social justice issues. The organization advocates on behalf of mostly at-risk and underserved youth, and teenagers. Drafting policy and conducting research is not something that translates well to video, but using first person stories, the organization’s mission and impact comes to life.
“ We tend to watch PowerPoint presentations with skepticism. When a story absorbs us, we drop our intellectual guard. ”Robert McKee
Some of the clients and organizations we have been proud to work with.
- American Association for Cancer Research
- BioBDx (acquired by Pearson)
- Biomedical Science Careers Programs
- Cerebral Palsy of Massachusetts
- CBS NEWS
- Children's Hospital Boston
- Collaborative Problem Solving Institute / Think:Kids
- Community Research Initiative of NE (CRINE)
- CSA Medical
- Cubist Pharmaceuticals (acquired by Merck)
- Fallon Community Health Plan
- Forerun Systems Inc
- Joslin Diabetes Center
- National Geographic Channel
- New England Healthcare Institute
- Novartis Institutes of BioMedical Research
- PAREXEL International
- The Angel Fund (benefiting ALS research)
- The Broad Institute of MIT and Harvard
- The Center for Medical Simulation
- The Museum of Science
- The Center for Adolescent Substance Abuse Research
- Visiting Nurse Association of Middlesex East
We are located just 10 minutes from Boston.
48 Slade Street
Belmont, MA 02478
We’d be delighted to learn more about your next project.